Graphic Website Design – also known as visual design – refers to the visual retrieval of information using website design elements such as color, pictures, page schematics, and text. These elements must be chosen carefully to design a website that offers effective information retrieval by your website viewers

Effectively used graphics and appropriate colors can create an interest or catch the reader’s eye. Site visitors have a tendency to quickly move on to the next website when they see an on-the-face, unpleasant color with intense graphics. If you choose to use considerable graphics for your website design, you must carefully evaluate the colors before choosing one. The graphics that you choose use must be able to express the essence of your brand and vision and not just decorative to the website. For companies trying to reach out to a large audience on the internet, it is essential to optimize the size of your graphics file for the desired page loading speed

Graphics should facilitate the information retrieval for the viewer without being overly distractive to the visitor. A leading graphic website design company can use more graphics on its website than a company selling widgets on the Internet, because graphics can speak for the quality of graphic designs that the website company offers. Again, the use of a 30 second information retrieval rule explained in our Custom Website Design page must be evaluated for the appropriate use of graphic designs.

When you opt to have a graphics-heavy design for your website, you must consider the page loading time for your target viewers. Page loading speed is a key determinant of successful website design. If your target customers include rural area viewers, who tend to have Internet connection of lower speeds, it is recommended to keep the total graphics under 70 kilobytes. On the contrary, if your target viewers are predominantly from urban or affluent sections of the society, who tend to use high speed internet connections, you can optionally use graphics-heavy design for your website. Thus, size of graphics on each website needs to be optimized for the target viewers.

During the website design process, you should get opinions from a sample of your target viewers regarding page loading time. As always, if you cannot please the majority, go with plurality.